06.11.2008 > 07.11.2008
Sala 500, Centro Congressi Lingotto
via Nizza, 230 Torino

What is it and what is it for?
This timely international conference will seek to make a significant contribution to our understanding of design as one of the key components in any nation’s strategy to stimulate sustainable economic and cultural growth. The aim of the conference is to shape the global design agenda through better policy making for design.

The Conference context – thinking about design policy
The purpose of good policy is to offer effective actions that achieve desired outcomes. In a rapidly globalising world, those countries and regions that develop policies to stimulate design in their economies will be better equipped to survive the challenges that lie ahead.

Internationally, there is a wealth of evidence to show that governments are beginning to take design seriously as a strategic tool for supporting innovation, increasing competitiveness, communicating cultural identity and contributing to improved quality of life.

Who will attend?
The conference will be attended by key influencers and representatives from government, business, education, research and design as well as senior figures from the regional, national and international design promotion and support sectors.

What will they do?
Delegates will explore and challenge best and emerging practice. They will have the opportunity to exchange knowledge, ideas and insights gained not only from the state-of-the-art case studies from around the world, but also, from the showcases of the ‘International Design Casa’ that are taking place in Torino from 6th – 13th November.