The Compasso d’Oro Prize, for over fifty years and twenty editions the most coveted recognition of design, products, research and merit is the centre of events that communicate to the general public, the worlds of culture, research, finance, business and voluntary work the understanding of the contents and purposes of design, its perception and dissemination as a ‘value’ and as an ‘innovation driver’ to be extended to all spheres of everyday life, and developed with respect for diversity.
For the XXI edition of the Prize, Torino 2008 World Design Capital intends to present the priceless value of the Compasso d'Oro Historical Collection, recently protected as part of Italy's historical artistic heritage. The Collection, that has grown over the years with the editions of the Prize and its international juries, is an anthology in progress of the excellence of Italian design and products. This is exactly the tale illustrated on the covers of 24 million copies of the Italian yellow pages with which SEAT, in collaboration with the Fondazione ADI per il Design Italiano, has joined Torino in the great cultural challenge of promoting the values, the grand traditions and new challenges of design. The Historical Italian Design Collection and the XXI Compasso d’Oro Prize are not therefore two isolated events, but ones in constant dialogue: the first fuelled by the second, in a process of progressive enrichment.
The Historical Italian Design Collection, a link between the past, present and possible futures, tells the story of Italian design and production through the unique nature of a path always open to rewarding new trends and recognising the positive values of innovation: a growing legacy that constitutes a scientific and historical overview of unrivalled value, and is one of the world's most important industrial design collections.
The works reflect the concepts that have given substance to Italian design. Multi-disciplinary and cutting across all fields, the Collection's archive includes several thousand items (some very rare or unique) differing in their types of use, materials, technologies and sizes, and bears witness from the outset to the wealth and variety of design in the various trade sectors, in research and in the sustainable innovation of products, processes, services and materials. Many of the most beautiful objects that have accompanied and changed our everyday life are designed by great ‘masters’, demonstrating the complex interactions that have made Italian design unique.
The Historical Italian Design Collection will be enriched with the imminent awards of the XXI Compasso d’Oro by new protagonists: the pieces selected by the International Prize Jury for the “Compasso d’Oro” award, with the right to be included in the Historical Collection, the first and only contemporary design collection recognised by a ministerial decree as part of ‘Italian cultural heritage’, a collection dedicated to the excellence of concepts, production and criticism in Italian design, enriched by the successful trends that have emerged in the last three years.

Type: Special Project

INFORMATION:
Info and reservation
011 4992333

Monday close
Tue - Wed - Thu: 10.00 a.m./6.00 p.m.
Fri: 10.00 a.m./9.00 p.m.
Sat: 10.00 a.m./11.00 p.m.
Sun: 10.00 a.m./8.00 p.m.

Costi Ingresso:
Full price: 8 euro
Concessions: 6 euro
Schools: 3 euro

Visit at Exhibition + Visit at Reggia di Venaria:
Full price: 10.00 € + 6.00 € = 16.00 €
Concessions: 7.00 € + 6.00 € = 13.00 €
Schools: 4.00 € + 3.00 € = 7.00 €

Curated by ADI
Associazione per il Disegno Industriale and FADI
Fondazione ADI per il Design Italiano

www.adi-design.org